Media and Reality Research Paper Example | Topics and Well Written Essays - 2000 words

Media and Reality - Research Paper Example According to Friedman (2002), we live in a technological phase since persons spend several hours on electronic screens conversing or inquiring on diverse topics. Evidently, television programs; for example, â€Å"All in the Family† can alter people’s perceptions of individuals from other races (Dill, 2009). Exposure to this episode can influence the person to generate an optimistic attitude to other races and compel them to initiate interactive relationships. Such a program can instigate a substantial urge to destroy racial bigotry; thus, becoming a force of societal changes (Dill, 2009). However, this program can differ from the realistic situations existent in the country. Racism can be extensive in numerous areas; however, the program acts on our perception since it shuns the reality. Indeed, reality is our discernment of the truth despite the obvious anomalies in the details that can be existent in the background. Television commercials are created in entertaining f orms to lure the audience. They usually encompass an appealing story displayed repeatedly in attractive designs hoping it will induce the audience to ponder on the commercial message. Perception and Reality Friedman (2002) affirms individuals are currently living in two dissimilar worlds that have contrasting realities. One entails the world that the media channels portray and a world that one experiences by engaging in real processes. There are instances where the conceptualization of these diverse worlds significantly varies; thus, shocking the people since it is differs from the expectations (Dill, 2009). As such, the Media controls how we react to gender roles, sexuality, politics and institutional matters (Friedman, 2002). For example, the American Media relays numerous reports on the security threat of other nations to its citizens. Thus, the media portrays violent content leading to a feeling of paranoia amidst the citizens. Consequently, the sensation of exterior threats and violence propagated by the media was instrumental in propelling the US invasion witnessed in diverse countries; for example, Iraq and Afghanistan. Moreover, the obsession of the media with potential repercus sions of external threats continues to influence airlines, immigration authorities and corporations, which have boosted their security protocols. Interestingly, the repetitive conveyance of the Muslim countries as threats continues to shape the perception of the US populace towards Muslims (Dill, 2009). As such, there were incidences of racial attacks towards American Muslims who fail to engage in the acts of distant relatives. Indeed, this is one of the adverse implications of media on societal perceptions. According to Dill (2009), such influential power of the media is escalating to controversial levels since it is instigating widespread changes in the mannerisms and circumstantial implications on individual lives. Technological advancements are consistently becoming a mechanism of

A Study of Relationship Marketing on Customer Satisfaction Research Paper

A Study of Relationship Marketing on Customer Satisfaction - Research Paper Example Approach The study has been conducted on the basis of secondary resources. The research works of different authors have been analysed for performing present a research work on this topic. The paper compiles many research works already undertaken in this area (references given below). Results Such a study has provided us a detailed explanation on the impact of relationship management in maintaining customer satisfaction. The various strategies that have been adopted by the organizations are found to be highly significant for running the organisation successfully. Outcomes obtained through researches show that the application of the concept of relationship marketing in the organization helps in maintaining a healthy customer relation. The company will be enjoying a better position and be more confident with the fact that old customers have been retained. Satisfaction and Trust are the two main pillars of the organizations. Researchers have always emphasized upon the fact that building up strong customer relationships as well as its sustenance plays a key role in the company’s growth and prosperity. Thus it can be said that that the stress laid on customer satisfaction under relationship management forms an essential ingredient for marketing a product. Conclusion The aim of the firms should be to lure consumers by adopting a particular kind of behaviour or attitude. This will encourage an ongoing reciprocal interaction between the customer and the product, service or business concerned parties. This method of building relation has been highlighted throughout the paper in the process of buying and selling. Discussion Marketing has acquired a new dimension through such a revolutionary concept of relationship marketing. It has given much importance to the fact of maintaining good relation with the customers and providing them products according to their preference. In this process the procedure of firms and its strategies of increasing sales by satisfying customers came under the limelight. Effective strategies would surely assure a better stand to the firm in front of stakeholders. A Study of Relationship Marketing on Customer Satisfaction Introduction Marketing is one of the key function and aggregation of processes in an organization aimed at creating and delivering values to the customers. It creates effective relationships with the customer besides successful communication on the behalf of the organization. This proves beneficial to the firms and stakeholders (Tuli & Bharadwaj, p.184). The paper illustrates how the concept of sharing with customers as a part of marketing strategy maximises customer satisfaction. A successful marketing strategy and appropriate management of relationships ensures that customers are retained. For that it is important to focus on the concept of personalization in marketing that will drive the commitment value to the customer(Ashley, Noble, Donthu and Lemon, 2011, p.754).Commitment is termed as a natural ingredient in businesses for manufacturing a product as well as for a service rendered(Liu, Guo and Lee, 2011, pp.71-72). Firms may take into account consumers’ complains as well as suggestions and work towards them as part of their commitment towards customers. The basic rule for m arketing a product is to provide the customers with the products and services best in the industry. This needs to be followed from the beginning to the end.